The run-up to Christmas is the perfect time to ramp up your marketing efforts and spread some festive cheer among your customers. This time of year is a key opportunity for brands to push their promotional campaigns for Christmas and connect with their audience in creative ways.
There are many different promotional tactics you can take but in this blog, we share our top five Christmas marketing campaign ideas that will help gain optimal awareness of your brand, resulting in a boost in leads, conversions, and sales.
Our top 5 Christmas marketing campaigns to promote your business
As mentioned, Christmas is the perfect time to get creative with your marketing campaigns so you can connect with your audience and boost your sales. Here are our top five Christmas marketing campaigns to use as inspiration to promote your business.
Create a digital advent calendar
One of the most engaging and interactive campaigns for Christmas is a digital advent calendar. They provide you with an opportunity to showcase a variety of your products, services, or activities your brand has been involved in for the festive season.
From offering exclusive discounts, unveiling new products, or simply sharing festive content in the form of your team’s Christmas jumpers, a digital advent calendar gives you the chance to create excitement and anticipation amongst your customers.
As well as that, running a digital advent calendar is a great way to increase brand visibility and boost traffic to your site as your audience will continue to return for more. You don’t have to run it for the full month of December either, you could simply run it 12 days before Christmas.
Host a social media giveaway or competition
Everyone loves a freebie in the run-up to Christmas, as it can be such an expensive time of year for many people. This therefore means that people are far more likely to get involved in a social media giveaway or competition, which can help boost brand awareness and increase your following.
To ensure your giveaway or competition is a success, be sure to define your objectives – whether it’s to boost your sales or increase engagement – so you know exactly what you want to achieve from it. You should also choose an enticing prize that will encourage your audience to take part and state the rules for entering clearly.
Running a giveaway or competition is also a good tactic to gain valuable first-party data too. You could collect customer data such as phone numbers and email addresses so you can communicate with participants at a later date – but make sure you gain explicit consent from your audience first!
Run an email countdown
This leads on nicely to our next Christmas marketing campaign idea – an email countdown. Email marketing is a great tool to use in the run-up to Christmas because, just like a digital advent calendar, you can create excitement for your customers.
You could send out daily or weekly offers or remind your audience of the discounts that are currently running. You could also send a festive gift guide where you focus on a particular product each day – be sure to include testimonials to help add a personal touch. Even simply sending order and delivery cut-off times is enough to keep your brand at the forefront of your customers minds.
Remember to craft enticing and catchy subject lines so your customers actually open your emails and incorporate festive visuals and compelling copy so your email campaign stands out from crowded inboxes.
Collaborate with influencers
Collaborating with influencers any time of the year is a great strategy, but can be a particular game-changer for your promotional campaigns for Christmas. By partnering with influencers who align with your brand and target audience, you can reach a wider demographic and add authenticity to your promotions.
Whether it’s through sponsored posts, product reviews, or giveaways, influencers have the power to amplify your message and create buzz around your Christmas marketing campaigns. This is because they have a dedicated following that trusts their recommendations, which ultimately makes them valuable partners in spreading the word about your products or services.
Donate to charity
Christmas is all about the spirit of giving after all, and by combining your offering with a charity initiative, you’re on to a winner. Not only does it showcase your commitment to social responsibility, but it also creates a sense of goodwill amongst your customers and makes a positive impact that goes beyond just sales.
There are a couple of ways you could do this, the first being partnering with a charity of your customers choice. You could create a poll or a survey for your audience and let them choose the charity you donate to. The second way is to organise a special promotion of selected products where a percentage of proceeds goes towards a meaningful cause.
Remember to live up to your words and be sure to report on the charitable activities you’ve been up to in the New Year. You could create some eye-catching infographics that include some key statistics to share on your social media channels or write a corresponding blog to upload to your website so your audience can see the impact your donations have made.
Speak to us for more Christmas marketing campaign ideas
We’ve only scratched the surface when it comes to Christmas marketing campaigns as there’s plenty more you could do to promote your business in the run-up to Christmas. We hope we’ve given you some inspiration to help shape your marketing strategy for the festive season, but if you’re looking for more ideas, get in touch with us today.
Our digital marketing experts, web development specialists, and talented graphic designers are all on hand to elevate your brand this Christmas. From crafting the perfect strategy to promote your offering and implementing seasonal visuals to your site, to creating flawless Christmas graphics that complement your festive message, we can help transform your marketing efforts.