In order to succeed in today’s digital marketing landscape, you need to have the right tools at your disposal. HubSpot CRM, a leading inbound marketing and sales platform, offers a comprehensive suite of tools designed to streamline your business processes and maximise your results. But what is HubSpot and what is it used for?
In this guide, we’ll walk you through everything you need to know about HubSpot CRM including its various hubs, so you know how you can truly harness the power of this platform for your business.
What is HubSpot?
HubSpot is a powerful customer relationship management (CRM) platform that offers a huge range of tools to help businesses manage their marketing, sales, and customer service efforts all in one place.
With HubSpot, you can track interactions with leads and customers, automate marketing campaigns, create detailed reports on performance metrics, and more. The platform is known for its user-friendly interface and robust features that can help businesses of all sizes streamline their operations and improve efficiency.
Whether you’re a small business or a large organisation, unlocking the power of HubSpot CRM can revolutionise the way you engage with your customers and drive growth for your business.
What is HubSpot used for?
Aside from being primarily used for organising and tracking customer interactions, managing sales pipelines, and automating marketing efforts, HubSpot CRM can be used for so much more including streamlining your revenue processes and maximising your content efforts to give your customers a much more personalised experience.
Let’s take a deeper dive into some of the most used tools on the platform.
The HubSpot Marketing Hub
The HubSpot Marketing Hub offers many tools to elevate your marketing strategy and understanding HubSpot’s marketing automation is crucial for any inbound marketing strategy. This powerhouse of a tool allows you to automate repetitive tasks, freeing up your time for more strategic activities.
The Marketing Hub is rich with features. Thanks to marketing automation, you can create workflows that streamline your campaigns and ensure consistency. These workflows can automate everything from email nurturing to lead segmentation. This means you can send tailored messages at the right time that will resonate with your audience, increasing engagement and conversion rates.
But that’s not all. HubSpot’s Marketing Hub also works seamlessly with your current social media marketing efforts. You can schedule posts, monitor engagement, and analyse performance all from one dashboard. This unified approach means your messages are consistent across all platforms. It also allows you to keep tabs on what works and what isn’t. And with web analytics, you can track the performance of your campaigns in real-time, making data-driven decisions that enhance your strategy.
The HubSpot Sales Hub
This particular tool is designed to eliminate inefficiencies within your sales team, helping you close deals faster. When you streamline your sales processes with HubSpot’s Sales Hub, your team can focus on what they do best: selling.
The Sales Hub automates manual tasks such as logging emails, scheduling meetings, and tracking customer interactions. With pipelines that manage deals efficiently, you get a clear overview of where each lead stands in the sales process. This type of visibility means you can prioritise high-value leads and move them through the pipeline easily.
Email tracking is another feature that sets the Sales Hub apart. You’ll know exactly when a client opens your email or clicks on a link, giving you valuable insights into their level of interest. This information is crucial for timely follow-ups and personalised communication. And with task reminders, you’ll never miss a follow-up, ensuring that no opportunity slips through the cracks.
As well as this, HubSpot’s Sales Hub helps you generate quality leads and nurtures them through the sales funnel. By integrating with your marketing efforts, the Sales Hub ensures that your sales and marketing teams are aligned, working together to convert prospects into customers.
The HubSpot Service Hub
The HubSpot Service Hub provides a variety of tools to enhance your customer support, ensuring your clients receive the best possible experience with your business. With the ability to add a knowledge base that offers self-service options, it allows your customers to find answers to their questions without contacting support. This reduces the load on your support team in the long run.
This not only improves customer satisfaction but also frees up your team to handle more complex issues. You can build your own comprehensive knowledge base unique to your business with HubSpot’s templates, making it an easy process to build.
The search functionality of the Service Hub is another standout feature. Customers can quickly find the information they need, reducing frustration and improving their overall experience. And with analytics, you can get insights into how your articles are performing. This allows you to find any gaps in your content and make improvements that enhance the user experience.
Customer service software is only as good as the data it provides, that’s why the Service Hub offers robust analytics that give you a deep understanding of your customer interactions. You can track metrics such as response times, ticket volume, and customer satisfaction, allowing you to make data-driven decisions that improve your service.
The HubSpot Operations Hub
The HubSpot Operations Hub automates repetitive tasks and streamlines your operations, helping you maintain consistency and improve productivity. Automating business processes is one of the primary benefits of the Operations Hub.
Custom workflows are at the heart of this automation. You can create workflows that handle everything from data entry to reporting, freeing up your team to focus on more strategic activities. HubSpot’s data syncing also ensures consistency across all your tools, eliminating the need for manual updates and reducing the risk of errors.
Automated notifications keep your team informed and on track. Whether it’s a reminder to follow up with a client or an alert about a critical task, these notifications ensure that nothing falls through the cracks. The Operations Hub integrates seamlessly with your existing tech stack, making it easy to implement and scale as your business grows.
Developer tools are also a significant part of the Operations Hub. These tools allow you to create custom integrations and automate complex processes, providing a tailored solution that meets your unique needs. By streamlining your operations, the Operations Hub helps you maintain a high level of efficiency and productivity.
What are some HubSpot benefits?
We’ve already highlighted some of the key benefits of using this powerful platform, but here are some more HubSpot benefits:
- User-friendly account setup process with onboarding resources to guide you through the setup
- A plethora of customisation options so you can tailor the CRM to fit your business needs, from custom fields and views to personalised dashboards
- Easy and seamless integration with existing tools to enhance productivity from the start
- A holistic view of your customer journey and their interactions, from lead generations to post-sale support
- HubSpot CRM is FREE, offering all of the above features and more without the hefty price tag
Looking for a HubSpot Gold Partner?
As you can see, HubSpot CRM offers a comprehensive suite of tools designed to transform your digital marketing, sales, customer service, and operations. By leveraging the power of HubSpot’s various hubs, you can automate repetitive tasks, streamline your processes, and enhance your overall business strategy.
If you’re ready to unlock the full potential of HubSpot CRM and revolutionise your business operations, get in touch with us today. We’re a HubSpot Gold Partner meaning we specialise in delivering customised HubSpot solutions for businesses like yours. We’re dedicated to maximising your revenue potential which is why we’ll help you unlock the power of this CRM platform.
HubSpot CRM FAQs
What is the main use of HubSpot CRM?
HubSpot is a powerful software platform that helps businesses attract, engage, and delight customers. It offers a wide range of tools for inbound marketing, sales, and customer service, all in one place. Whether you need to create email campaigns, manage social media, or track website analytics, HubSpot has you covered.
What is HubSpot best known for?
HubSpot is best known for its inbound marketing tools, which help businesses attract customers by creating valuable content and experiences tailored to their needs. It also excels in customer relationship management (CRM), sales automation, and customer service. With HubSpot, you can streamline your marketing efforts and improve your overall customer experience.
Why is HubSpot CRM so popular?
HubSpot’s popularity stems from its user-friendly interface, comprehensive features, and excellent customer support. It offers a complete solution for all your business needs, from attracting leads to closing deals. With HubSpot, you can track your marketing efforts, analyse results, and make data-driven decisions to drive your business forward.