Technology is evolving at pace and artificial intelligence (AI) is emerging as a key trend in web design and web development. If you work in either of these industries, you may have questions around AI in web design. One key concern that is often highlighted is that AI and machine learning (ML) might threaten the future of these two professions.
So, as AI is reshaping the way we approach design and development, and with two key agency career roles potentially at stake, we’re asking; is there room in the future of agencies for web designers and web developers, and are web designers becoming obsolete?
In this blog, we explore AI web design in more detail and the role it plays in these industries. While there is no stopping the growth of AI, we look at how the fear may not need to be as grave as you might think.
What is artificial intelligence web design?
Daily life is now heavily reliant on technology, and our smart devices are the primary example of this. This kind of technology is created by humans, but now we fear it may take over from its creators and replace the very programmers and developers who created it.
Artificial Design Intelligence (ADI) combines AI and ML to create high-quality websites with next to no human involvement. Whilst this sounds intimidating for web designers, there is plenty of reason to be excited about this technology rather than fearful of it.
Let’s look at it as of right now in 2025. AI in web design can be used to unpick a client’s brief, to enhance the creative concepts, and expose web design to new lanes in thinking, as well as:
- Interacting directly with project decision makers
- Experience of web design trends and audience reactions
- Ability to think outside the box
- Collaboration with other developers and people involved in website creation
Surely there’s only positives to see in this, right? It just goes to show that AI in web design can help provide better results all around.
What role does AI and ML play in traditional web development?
Web development works alongside AI without threatening the careers of web developers. For example, human beings will do the thinking and creative planning for a project, then AI can work on the automation to help reduce the amount of time and effort it takes to make the vision a reality. It also helps with faster code delivery, meaning quicker project delivery, and a win-win for both agency and client.
This highlights that the power of AI and ML only enhances the capabilities of a web developer – man and machine work together to ensure higher-quality websites and better user experience (UX) across the board.
What are the advantages of artificial intelligence website design and development?
With the assistance of AI, you can refine client experiences like never before. Here are just some of the advantages you will experience by incorporating AI into your work:
1. Simplified coding with self-learning tools
Imagine the power to create codes that correct themselves if any errors are detected. AI can do this with algorithms that analyse code and identify areas for improvement. It can even make those changes automatically without you having to review everything. An advantage that any web developer would appreciate.
2. Outstanding UX
UX is everything in the creation of any website. To keep users on a site and encourage them to continue browsing and engage, they need to be enticed with exciting user interfaces and interactions. Customer retention rates are higher with better UX.
AI offers a range of tools and resources to provide better user experiences. Things like chatbots and predictive product recommendations are already very prominent in modern web design, and there is much more at your disposal thanks to AI.
3. Accurate market predictions
AI really comes into its own in the worlds of sales and digital marketing. Its predictive capabilities supply you with the nuances that are most effective for your end-users, like:
- Understanding what they really want
- Identifying where they spend the most time
- Learning problem areas of your website that need attention
- Getting ahead of the hottest trends
- Gauging how well you are engaging users
The website user analysis ability of AI is incredibly useful for website designers, if not the current most important use of AI. The ability to assess a huge number of visitor patterns and habits can only enhance what the web designer themselves can deliver from a UX perspective.
Better user experience with the assistance of AI, could mean more sales for a client. More sales for a client, means more marketing budget and more agency spend. If this happens across the board then both businesses and agencies will only thrive.
4. Optimised web development
No matter how great your website is or how well the UX is designed, it all amounts to nothing if users don’t find your website. Visibility is crucial, and AI can offer outstanding optimisation to ensure you are found. SEO tools benefit from huge data sets to discover the right words and phrases to attract targeted traffic who can discover your website organically.
Want to achieve better results with your website?
It’s clear to see that AI will not make web designers or developers obsolete. Rather, it will empower them to do their job better and create higher-quality products for clients and end-users. Designers and developers should embrace AI and learn to use its tools, as understanding the technology and how to best use and brief AI is the key to the success of the end result.
At Fifteen, we offer website design services that can help transform the look and feel of your website so you can achieve higher conversion rates. If you’re ready to achieve better results for your site, don’t hesitate to contact us to discuss your project in more detail and to learn what we can offer you.
