It’s no secret that well-maintained websites look better and perform better – they look fresh and organised and this gives customers a positive impression of your brand and company. They also load much more quickly and smoothly than an old or neglected website, which keeps users happier and more likely to spend time on the site.
There are many reasons why ongoing website support and maintenance is so important:
- Websites that are regularly maintained look sharper in appearance AND function properly; this increases trustworthiness for potential customers.
- Updating content frequently will help speed up page load times for browsers; users appreciate faster loading pages!
- Maintaining a clean markup language (HTML) will keep web crawlers from flagging your site as spammy or malicious.
What is the difference between website support and maintenance?
Technical website support and maintenance are two different services that businesses use to keep their systems running smoothly.
Technical website support is a team of specialists who provide assistance with solving technical problems on behalf of customers. This can range from resolving technical issues, to delivering changes and developments to your website.
Website maintenance services are integral parts of any online business. It’s the continuous effort to keep your website running smoothly and error-free. This will help you attract more customers, increase sales and build a reputation for quality.
There are several reasons why ongoing website maintenance and support is so essential:
- Regular content updates ensures that it looks contemporary and appealing to potential customers. Old or outdated content can negatively impact customer sentiment, while current information can promote trustworthiness and credibility.
- Regular updates also ensure your website is responsive to user demand, which helps you keep visitors on your page longer and convert more clicks into leads or sales.
- Correcting mistakes quickly minimises the chances of negative customer feedback or lost revenue due to angry (or frustrated) customers.
- Sustained attention to detail increases the likelihood of successful digital marketing initiatives because they will be accompanied by consistent brand messaging across all channels.
- “Standardised” design guidelines lead users down less confusing paths and support faster page loads, which translates into shorter periods between visits by web browsers, ultimately leading to increased conversion rates.
It’s evident that maintaining a website not only keeps it looking sharp, but also helps improve overall performance, as well as drive better outcomes in terms of conversions, ROI and brand awareness to name a few. So, if you’re thinking about doing some work on your own site this year – start with regular updates!
When it comes to website support and maintenance, Fifteen can assist you with whatever you need. We offer a wide range of website maintenance services that will keep your website running smoothly and ensure that any issues are resolved as quickly as possible.
In addition to our standard web hosting and domain name services, we also offer the following:
- Website design and development – From WordPress websites, to Shopify stores, we can develop you a unique online presence for your business or organisation using cutting-edge technology and templates.
- Google Analytics 4 (GA4) integration – track how users interact with your site so you can optimise your content and improve user experience.
- SSL certificate installation & renewal – Protect sensitive information and avoid unnecessary security patches by installing an HTTPS (SSL) certificate on all your root pages. This will encrypt traffic between your browser and the server, preventing unauthorised access to data.
Unlike many other website maintenance companies, we take pride in being responsive to customer needs, which is why we always provide detailed explanations of each step of our process for your maintenance plan, so there are no surprises later on down the road! Be sure to contact us today to learn more about our technical and website maintenance services and how we can help your business.
