Incorporating our meticulous website audit services into your digital strategy is a proactive step toward ensuring an optimised online presence. By leveraging our expertise, you gain invaluable insights and actionable recommendations to enhance user experience, boost organic search engine visibility, and fortify your website’s overall performance. Elevate your digital footprint and stay ahead in the competitive landscape with our tailored website audit services. Our services include:
User acceptance testing
One aspect of our website audit service is user acceptance testing. User acceptance testing refers to submitting your website through various user testing scenarios and finding out whether a user can carry out their desired task.
By sourcing a representative group, we’re able to test your website by those identified as your target audience, ensuring your website is fit for purpose. By defining different scenarios, we’re able to engage users to carry out different tasks and assess their journey and ease of use.
Once our testing is completed, we’ll provide you with video reports that highlight how well your audience engaged with your website, and make recommendations for improvement based on our findings.
Website speed testing
As part of our website audit services, we provide site speed testing for your website. Site speed on your website and/or app is critical to their success. If your website takes too long to load, the likelihood is that people will leave your website before they’ve even seen it and move to a competitor’s website.
We can test your loading speed with speed testing software that pinpoints exactly what elements are slowing your website down. This could be anything from poor coding to images that are too large on a particular web page for example.
Again, once our testing is complete, we’ll provide a comprehensive report that makes recommendations on how to remedy the issues and improve your website.
Browser and platform testing
Browser and platform testing is another audit service we provide. The term browser relates to the application you use to view a website or web page. The most common examples are Microsoft Edge, Chrome, Safari and Firefox.
Personal preference, as well as device presets, determine which browser a web visitor will access your website through. As such, your website must work well in all of the browsers available.
Platform refers to the device a website is being viewed on, for example, iPhone, or a Samsung phone. The range of platforms is ever-expanding and your website must offer the optimal experience for each platform available.
Modern browser versions and platforms offer more functions and features than past versions, and whilst legacy versions are dying out, they are still available and often used in some sectors. We can look at your Google Analytics 4 (GA4) data to understand which browsers and platforms are used the most to access your website and prioritise updates based on this. Where an older version doesn’t support a new website feature, your website must present the next best possible display.
Our website audit service provides live, web-based browser testing with instant access to every desktop and mobile browser and allows us to test in tandem. This allows us to thoroughly test and measure your website ensuring that no user is alienated by your website.
SEO audit
We can also provide SEO audit services which assess your website for its search capabilities. Using specialist tools and software, we’re able to look at your search visibility and analyse your website against your competitors. This type of audit will analyse your current SEO efforts and highlight any recommendations your website may need to improve your visibility on search engines.
Our SEO specialists will analyse everything from meta descriptions, to duplicate content. Once this audit has been completed, we’ll provide you with a comprehensive report which will outline specific recommendations to optimise your site to improve your rankings.
If you would like to learn more about any of our website audit services, don’t hesitate to contact us today to arrange a free consultation.
